Speakers:

Tim Resdal, CEO & Exec. Producer

Cris Hödar-Rasmussen & Jesper Haugaard, By The Fire

Karin Nørgaard, CEO, Think PR.

Nobody Cares! Brutal, right? But it’s true. Nobody cares about your new product, your rebrand, or even your latest film that took six months and a small country’s GDP to produce.

Why? Because everyone’s too busy caring about themselves. Their jobs. Their kids. The leftovers in the fridge that may or may not still be edible. 

Your shiny new thing? It’s just noise in a world already blaring at full volume.

But—and this is the trick—people do care about stories. Stories that make them feel. Stories that make them see themselves in a different light. Stories that pull them in and whisper, "This is about you, not us."

By the Fire has teamed up with Think PR and Plotworks to bring you an unmissable talk where we’ll break down the secret to getting people to care. 

Together, we’ll explore:

• Why traditional campaigns often miss the mark—and how to fix that

• How to craft stories that cut through the noise and speak directly to your audience’s heart.

• The alchemy of turning ideas into films that demand attention.

If you want your brand to stop fighting for attention and start earning it, this is where it all begins.

Join us for a morning filled with insights, inspiration, and practical strategies to elevate your storytelling from background noise to center stage.
Seats are limited, so grab your spot now. Let’s spark the stories that truly matter.

By the Fire | Think PR | Plotworks
Three perspectives. One shared mission: Making stories unforgettable.

Secure your spot today and register for this enlightening session. Sign up now.

As always, the event is free but make sure to save yourself a seat by signing up below. The event is in Danish.

Please note that this event is held at Think PR in Store Kongensgade, Copenhagen.

Hope to see you!